Emma – The sleep company

Emma is a German brand focusing on sleep-related products and accessories. From mattresses to pillows, from sleep tech to boxsprings: Emma’s range revolves around sleep optimization for everyone. Marketing agency Nightingale asked me to write various press releases for Emma Benelux, whilst Amsterdam-based agency OAK requested me to create multiple blogs for Emma’s Dutch website. The blogs gave readers tips on how to sleep better, how to relax more before going to sleep, what kind of mattress is best for you and what kind of sleeping positions exist – and which one is best for you.