Doloris is a new ambitious art project that will open in the city centre of Tilburg, The Netherlands come May 2019. A surreal universe, Doloris consists of 40 rooms filled with a large variety of art works that the visitor experiences in a number of ways and through different senses. This art labyrinth, inspired by a comparable project in Berlin, is accompanied by the largest rooftop terrace in the entire Benelux.

I was asked by Toffey, a communication and marketing agency from Tilburg, to specify the tone-of-voice for this project, come up with a script for the project video, write website texts and create content for the external communication.